There are a number of ways for small business owners to up their digital game. The first thing you need to do is to determine your digital footprint and that of your competitors:
GOOGLE YOURSELF AND YOUR BUSINESS!
Do a Google Search for your business name, your name, and the names of your key partners and employees. Take note of where you are mentioned in the digital world, and what people are saying about you. Deal with any negative comments first as they do you the most harm. But don’t forget to thank people for compliments, and respond to any questions or inquiries.
GOOGLE YOUR COMPETITORS!
Do a Google Search for each of your biggest competitors and find out where they show up online. If they show up on social or professional networks or online business directories you need to be there as well. And take a look at what people say about them online and see if you can use that to your advantage.
COMPARE YOUR WEBSITE TO YOUR COMPETITORS SITES!
Do they have a “WOW Factor” that is missing on your site, such as a mobile app, custom contact forms, full-screen images or video, or an irresistible call to action (CTA)? If you answer yes to any of those you should consider adding this to your own site as well.
CHECK YOUR SOCIAL STATUS!
This is the digital version of keeping up with the Joneses. Check every social profile for your business. Evaluate the importance of each for your business. Remember that you need to be everywhere your competitors are! Googling your competitors gives you insights into where your brand needs to be on social media! Update incomplete or outdated profiles, add new posts and images, and be sure to check for unanswered comments or messages. Delete profiles that are no longer essential or useful for your brand.
CHECK YOUR ONLINE LISTINGS!
If your business is listed on local directories such as Yelp, Angie’s List, or any others check to make sure that your info is current and complete. Are you using the latest product images and service descriptions? Be sure to update as necessary. Are there other directories or listings that will benefit your business? Claim and optimize your listing on them as well. Remember that you need to be everywhere your competitors are.
ASK FOR FEEDBACK!
Reach out to family, friends, business associates and existing customers and ask them for some honest feedback regarding your digital footprint. You may be surprised at the amount of valuable information you can get this way. Make a list of all the recommendations and start implementing them in order of importance.
WORK SMARTER, NOT HARDER!
Developing and implementing an effective organic social media strategy takes time and effort. But there are a number of free or very cost-effective online resources available to small business owners. Tools like AddThis, Klout, Buffer, Sprout Social, Parllay, Filament, Commun.it and Hootsuite help small business owners define goals, source content, and maintain a regular posting schedule.
ASK FOR PROFESSIONAL HELP!
Digital marketing for small business owners takes time and skill, and many small business owners lack one or both. If that describes you it may be time to ask for professional help, someone who can provide you with an in-depth analysis of your digital footprint and digital marketing strategy.
Based on that they can help you develop and implement an effective digital marketing strategy, which in turn helps you avoid most small business digital marketing challenges. If you really don’t have the time to do it yourself you may be better off to have a professional do all the work so that you can focus on your business!
HOW WE CAN HELP!
At BoostX, we are driven by the passion to boost our client’s business. We help small & medium sized businesses accomplish their business growth goals by maximizing their rather slim marketing budgets through our highly effective ‘Agile Marketing’ service. We compliment your business expertise with a highly-skilled marketing team, bringing your business at a level playing-field with the giants in your industry.
It all starts with us entering ‘your world of business’, we carry out an in-depth research to understand your business’ offerings, competition, market position, best industry practices .This knowledge combined with your business growth objectives helps us devise a marketing plan to achieve your goals. Our fixed-cost service packages offer a great value to any small business looking to make a positive step-change and have professional execution of their digital marketing strategies.